Joe is a coach who truly cares about his clients and it shows in his work. Joe’s passion for bodybuilding is obviously visible in his physique but also in how he helps his clients in reaching their goals. Our focus – as coach and client has been more on adherence, which is what I personally find is the hardest part of bodybuilding: doing the hard stuff even when you don’t feel like it, or when you’re just too tired. Joe also understands that different people have different needs and adapts the plans to those needs and to their lifestyles.